Feeding in Privacy

I posted these pictures on Facebook and was bashed so now I ask you.  What do you think about these pods? I think in theory they are a great idea. But a box, seriously who wants to be seen walking into a box. This is a hospital with 9 floors. Surely they can come up with a more comfortable place. This pod was on the ground floor right when you walk into the building. 

It honestly makes me sad that women would feel like they need to set in a box to nurse. I understand how it would be nice if you could have a place so your toddler does not run away while you feed the baby. But a box, I am not understanding how that could make you feel better.